Notes
Slide Show
Outline
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the Crew
  • A serialized Drama for Television
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the Crew: Premise
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the Crew: Premise
  • the Crew is a serialized drama following story arcs built around a Five Member Contracting Team living in a major Mid Western Metropolis.
  • The Five Members of the Crew are all Handsome, and Rugged, and respectful and deferential in working with their female boss.
  • The Five Members of the Crew are a bit like a “boy band” pitched for a more mature demographic (with greater buying power!)
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the Crew: Premise
  • the Crew is a Television marketing opportunity built to appeal to the following key demographics.
    • Blue Collar Working class.
    • Single Women
    • Young Women
    • Impressionable Young Males seeking Role Models
    • Gay Community
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Blue Collar Drama Ad Demographic Opportunities:
  • Pharmaceuticals:
    • Anti Depressants.
    • Pain Killers.
    • Nicotine Gums & Patches.
  • Insurance.
  • Healthcare.
  • Automotive (Pickups).
  • Finance Industry
    • Credit Refinancing.
    • 2nd Mortgages.

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Single Women Ad Demographic Opportunities:
  • Pharmaceuticals:
    • Anti Depressants.
  • Cosmetics.
  • Feminine Hygiene.
  • Pet Care.
  • Diet Industry.
  • Desert / Snacks.



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Young Women Ad Demographic Opportunities:
  • Pharmaceuticals:
    • Anti Depressants.
  • Cosmetics.
  • Credit / Financial
  • Feminine Hygiene.
  • Diet Industry.
  • Desert / Snacks.



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Impressionable Young Male Role Model Ad Demographic Opportunities:
  •  Cola / Snacks / Fast Food / Sport Drinks.
  • Targeted Films (Summer Movies).
  • Automotive.
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Gay Community Ad Demographic Opportunities:
  • Pharmaceuticals:
    • Anti Depressants.
  • Credit / Financial
  • Travel
  • Retail
  • Automotive





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the Crew: Tone
  • the Crew is a Blue Collar Working Drama.
  • In Tone it is similar to CBS’ Hack, or NBC’s ER. It is somber with a tone of “Realness” though it must avoid ever becoming too gritty or male in a way that might alienate female viewers.
  • The Serial nature of the show will parallel programs like Love American Style or The love boat.
  • Each week the Crew will be at a different job site and encounter different celebrity guest stars.
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the Crew: Precedents & Formula
Easy to picture!
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and now…
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David Morse IS Tom Chapman
  • Tom Chapman aka “Chappy” and “The Chap.”
  • Divorced.
  • Lives alone.
  • Plays Jazz drums.
  • Foreman of “the Crew”.
  • Hard Working.
  • Tough as Nails
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“the Crew”
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Miranda Ford
  • Ideal actor: Mercedes Reuhl.


  • Owner / Operator and business manager of “the Crew”.
  • Took over Crew from her now deceased father, Alan, a mentor of “The Chap’s”.
  • Sass with Class!.
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Johnny Santori
  • Ideal actor: A contemporary Adrian Zmed..


  • Ethnic Hot Head!
  • #2 on Da Crew!
  • Family man w. Young wife and 2 children.
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‘Patch’
  • Ideal actor: Troy from The Apprentice


  • Southern Charmer.
  • Firecracker wit.
  • Self Confident.
  • Ladies Man with a gentleman’s touch.
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‘Groove’
  • Ideal actor: Anthony Montgomery from Star Trek Enterprise


  • With it.
  • DJ in his spare time.
  • Good to his mom.
  • Working to keep his little bothers and cousins out of trouble.
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‘Hong Kong’
  • Ideal actor: This guy from China Town..


  • Karate master
  • Punctual
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Shel Feinman
  • Ideal actor: Judd Hirsch


  • Arch Nemesis of the Crew.
  • Chief planner for the City Zoning commission.
  • Used to work in business with Miranda’s father Alan.
  • Resentments from that relationship in the past carry over to his treatment of the Crew today.
  • Constantly butting heads with Tom Chapman.
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Sullivan “Sully” Chapman
  • Ideal actor: John Mahoney.


  • “The Chap’s” estranged father.
  • Owner of local watering hole “Sully’s” frequented by other members of “the Crew”.
  • Sully let’s Crew members drink for free just to keep up to date on his son’s exploits.
  • Major season 1 story arc will involve repairing relationship between father and son.
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the Crew
Season one Story Highlights
  • The Crewcible Shel Feinman wants to close down a local orphanage and change the city zoning laws around it to open a new bank in it’s place. When Chappy finds out, and offers to work on the orphanage facilities to bring them up to code for free, Shel retaliates by demanding City authorities review the Crew’s insurance status.
  •      As a result each member of the crew undergoes an intrusive probing interview with insurance investigators. When the Crew finally prevails, Shel’s plans are thwarted as a local reporter, a friend of the Chap’s, learns about the city’s unfair treatment of the innocent orphans.
  • In the episode’s closing scene Shel confronts the Chap in the orphanage lobby, noting it’s peculiar the city zoning plans have been foiled by someone who just happens to be the Chap’s personal friend.
  • “You know what.” Shel tells the chap “at the end of the day you’re nothing but a mole, a sewer rat, a ditch digger, and that’s all you’ll ever be.”
  • “That may be” the Chap responds in the powerful climax “But these kids are going to grow up having the opportunities I never had, and nothing’s going to change that, not you, or your fancy clothes, or your city hall friends. Nothing. These kids are going to make it.”
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the Crew
Season one Story Highlights
  • The Main on Main St. A gas main threatens to explode causing the evacuation of an entire neighborhood. This episode will echo the British mini-series Danger UXB. Anthony Andrews guest stars.


  • The Crewton The insurance company offers the Crew a rebate on their rates if they become part of a trial test period for a robotic cable splicer called “Crewton”.
  • Voiced by Denis Haysbert “Crewton” is no mere device for Comedic relief. He’s a complicated character in his own right.
  • Crewton really proves his worth when he helps rescue a cat from an electrical tower by precision targeting it with a tranq dart.
  • “The Chap”  recognizes the potential of Crewton, but in a climactic scene with Judd Hirsch’s Shel Feinman he declares: “If men can’t even dig in a ditch … then there’s no place left for us!”


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the Crew
Season one Story Highlights
  • The dug out of my heart When The Chap travels to Chicago to see his ex-wife, Santori tries to lead the Crew in digging a ditch that can only be dug with Excalibur, the powerful hydraulic jack hammer Miranda’s father Alan bequeathed to Chappy in his will.
  • The other members of the Crew warn Santori that only “The Chap” can handle the powerful jack hammer, but Santori is determined to show he can handle “The Chap’s”  tool. Tragedy strikes as Santori tries to wield the Jack hammer, but is unable to control it.
  • Injured in a jack hammer accident Santori spends two days in a coma. Chap returns to visit the hospital where Santori delivers a tearful apology.
  • “I thought I could handle it. I thought I could be as good as you… I was wrong.”
  • When Santori leaves the hospital, his young wife Esmeralda encourages him to quit the Crew saying “Your children don’t even know you anymore Johnny!”
  • After a Crew Softball game with another Crew, Santori heads home with Chappy intending to quit the Crew.
  • “Santori” Chappy explains “you’re a part of something with the rest of us… something that’s bigger than us all. Without any one of us, there would be no Crew… tell your wife, tell Esmeralda she’s one of us too. All of us… together, we’re more than a family. We’re a Crew!”





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the Crew
Season one Story Highlights
  • 2 live crew Johnny Santori’s band “Truth Squad” signs up for a battle of the Bands. When a local bar the contest is slated to take place in burns down, Sully Chapman offers to host the event in his bar for free.
  • Sully is nervous about the event, anticipating it will provide him with his first opportunity to introduce his new flame Kate to The Chap. Chap is uncomfortable with his dad meddling with his Crew. The two have an after hours heart to heart at Sully’s and share an emotional  break through as they realize the way the death of “The Chap’s” mother has influenced them both.
  • Meanwhile, Johnny’s band faces stiff competition from a competing crew of contractors lead by guest star Keifer Sutherland. Things look grim for Johnny’s band until they agree to take a chance on his latest anthem “Victory for Truth!”
  • After Johnny’s band wins, they call The Chap to join them on stage, and take a guest turn  playing  Jazz drums. As the crowd starts ball room dancing to “The Chap’s” smooth brush work, Kate asks Sully “Is that your son?”
  • “Him?” Sully replies looking at the Chap. “He’s my friend.” He proudly replies.


  • Fade to black. End Season 1.


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the Crew
Season Two
  • The life cycle of a television series is something which can be taken into account from the earliest stages of development.
  • It is anticipated that after an initial season the Crew will need to be restructured to maintain viewer and advertiser interest.
  • Two key innovations are intended for the series as it enters into it’s second year.



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the Crew
Season Two
  • Key Innovations for Season Two.


  • New Story Arc.
  • New Character.
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Season Two
New Story Arc

  • the Crew Accepts contracting work from Kellogg Brown & Root.
  • Chappy leads the Crew building oil pipe lines, and schools for children in IRAQ!!!
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Season Two
New Character

    • Adoption of a New Character is a time honored strategy for rejuvenating a television series.
    • Utilization of an actor, or ideally, character with a pre-established fan base is also an effective way of increasing a program’s viewership.
    • Consider the series Trapper John MD on CBS loosely based on reintroducing a character from M*A*S*H in a different context.
    • In season two the Crew can reintroduce a character that has already proven effective in reviving a network television series during it’s second season.
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Hawk
  • Last of the Bird People.
  • Alien from another planet.
  • Loyal to Chappy for giving him a job without a green card.


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Hawk
  • Hawk’s combat skills will come in handy in season two when the Crew travels to Iraq.


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the Crew
Season Two Story Arc
  • The first half of Season Two will closely follow the tone of Season one.
    • Gritty
    • Realistic
    • Blue Collar


  • The only change for the first 10 episodes will be the introduction of Hawk to the Crew, otherwise the series tone remains the same until the Crew is hired by Kellogg Brown & Root and ships out to Iraq Midway through the season.



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the Crew
Season Two Story Highlights
  • The Crewl truth In an early episode before the shift to Iraq, Chappy and the Crew work to provide support on a construction site where they encounter a bitter Native American steel worker with a troubled past. Played by Star Trek Voyager’s Robert Beltran this Native American picks fights with every member of the Crew and avoids them by climbing high above the city on the steel framework of the building they are erecting.
  • Finally he pushes the Crew too far, and Hawk demonstrates his amazing bird like powers by climbing to confront the Native American.
  • “You couldn’t possibly understand what the white man has done to my people.” The native American will exclaim during the encounter.
  • “Do not be so certain.” Hawk will reply. “My people were destroyed by humans. I am the last of the bird people.”
  • An Emmy contender to be sure this dramatic episode will force America to confront it’s violent past through allegory in the best traditions of thought provoking fiction and Science fiction.
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the Crew
Season Two Story Highlights
  • Crew’s Missile While in Iraq the Crew gets loaned out to a group of security contractors responsible for overseeing the reconstruction of Abu Gharib.
  • Guest Star Ed Harris plays “Sarge” a former army colonel who assigns the Crew to restore electricity to the prison sufficient for running several high powered search lights.
  • As work progresses on installing specialized fuses, circuit breakers and lighting systems, “The chap” begins to get suspicious.
  • “What are you making a movie here?” The Chap asks.
  • “Just take care of business” Sarge replies.
  • Eventually The Chap figures out Sarge’s diabolical plan to use Hollywood lighting and cameras to stage images of actors dressed as American soldiers appearing to torture Iraqi prisoners who are actually played by Mexican Extras.
  • “What the hell are you doing?!” Chappy will ask confronting the Sarge.
  • “When I get these pictures to my liberal friends at the New York times there won’t be anymore war!!” Sarge declares.
  • Chappy confiscates Sarge’s gun, reveals the deception, and saves the day.
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the Crew: Afterlife.
  • The life cycle of a television series is finite and this is something which can be taken into account from the earliest stages of development.
  • It is anticipated the Crew will last from 1 to 3 seasons.
  • One of the Crew’s upsides will be the potential for Spin-offs.
  • America! Prepare yourself for your next GREAT Romantic Comedy!!! A revived CLASSIC with a whole new TWIST!!!
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Hawk & Mindy !